Client
Wild & Sage
Services
Brand Direction, Website Design, UX/UI, E-Commerce Strategy, Copywriting
Year
2025
Project Overview
Wild & Sage is a concept e-commerce brand centered around candles, home fragrance, and wellness goods designed for slow, intentional living. We created a complete digital storefront that blends elevated editorial design with a warm, approachable shopping experience.
The goal was to build a brand experience that felt distinctive and premium while still making it easy for customers to discover collections, explore products, connect with the brand story, and move naturally toward purchase. The finished site positions Wild & Sage as more than a product shop—it creates a lifestyle around everyday rituals and intentional living.
The Approach
We built the website around brand atmosphere, product discovery, and conversion. Rather than relying on a traditional product-heavy storefront, the experience introduces visitors to the feeling behind Wild & Sage first, then naturally guides them into featured collections, best sellers, brand storytelling, and email capture.
Soft editorial layouts, intentional typography, lifestyle imagery, and concise messaging create a calm, premium experience while clear calls to action keep the site commercially focused. Elements like featured collections, quick-add products, free-shipping messaging, social proof, and newsletter incentives were strategically placed throughout the page to support the customer journey without disrupting the brand’s understated aesthetic.
Designed Around the Customer
Every section was designed to make shopping feel intuitive while strengthening the Wild & Sage identity. Customers can quickly browse candles, room and linen products, journals, and featured best sellers while also discovering the story and philosophy behind the brand.
Small details—including trust indicators, product pricing, quick-add functionality, storytelling sections, customer testimonials, and the “Slow Letter” email signup—help transform the website from a simple storefront into a cohesive digital brand experience.
The result is an e-commerce concept that feels calm, intentional, elevated, and ready to grow.
