Client
Holandria Cosmetics
Services
Packaging, Branding, Email Marketing, Affiliate Management
Year
2022
Project Overview
Holandria is a concept beauty brand created around confidence, radiance, and modern self-care. The project focused on developing a cohesive visual identity that could translate seamlessly across product packaging, digital campaigns, and social media.
The goal was to create a brand that felt feminine and polished without becoming overly traditional. Bold color, clean typography, product-focused imagery, and expressive campaign visuals were used to give Holandria a recognizable identity that feels modern, approachable, and highly shareable.
The Approach
The creative direction was built around the idea of everyday radiance.
We developed a visual system centered on vibrant pink tones, soft neutrals, minimal product styling, and beauty-led photography. This gave the brand enough personality to stand out while still allowing the product itself to remain the focal point.
Packaging and campaign assets were designed to work together as one consistent system, creating continuity across product launches, advertising, and social content. The result is a brand that feels cohesive whether customers encounter it on a shelf, in an ad, or while scrolling online.
Designed to Stand Out
Holandria’s identity was created with digital-first beauty marketing in mind.
Large editorial typography, close-up lifestyle imagery, product photography, and high-contrast layouts give the brand a strong presence across social platforms and promotional campaigns. The creative direction also balances aspirational imagery with relatable faces, helping the brand feel elevated without losing accessibility.
Campaign messaging such as “Radiant and Beautiful” reinforces the core positioning while giving the brand a simple, repeatable message that can carry across multiple touchpoints.
Built for a Consistent Brand Experience
Every visual element was designed to feel connected.
From packaging and product mockups to campaign graphics and social content, the same typography, color palette, photography style, and messaging system carries throughout the identity. This consistency helps strengthen recognition and gives the brand a more established, polished presence.
